Supply Chain Management Blog
For over ten years, ModusLink’s Solution Center in Brno, Czech Republic has been providing customers with a wide range of critical supply chain capabilities in the consumer packaged goods, medical device and technology industries – even providing the facility with some major upgrades and reservations as it reached its ten year anniversary in April 2015.
Packaging plays an important role in how consumers view products and brands. As you can imagine, a lot of resources go into making sure the package properly conveys the brand messaging. Time, effort, market research and testing are needed to correctly identify the right materials and color schemes to make today’s packaging an extension of the overall consumer experience.
Whether your business is based in the Americas, Asia or the most remote location somewhere in Europe, global expansion is usually a sign of your business doing well. Your customer base has grown and your product is in high demand in areas you have not been able to reach yet.
In 2016, we talked about the many changes occurring within global e-Commerce, from the power of connected devices, to the surge in global markets like Mexico, and the undeniable rise of e-Commerce as the primary mode of purchase. It is clear e-Commerce was thought to be the future of the industry, but the future is now here.
Congratulations! If you are reading this, it means you survived the most active holiday shopping season in modern history.
Business to Business (B2B) e-commerce usability demands are shifting more and more towards those commonly found in Business to Consumer (B2C) situations. Although business portals that offer the possibility to directly place orders in a supplier’s ERP system have been around for a while, this basic functionality simply doesn’t fulfill a user’s demands. To be on par with what end users expect experience-wise, the rich B2C functionalities we see used these days should be leveraged in B2B engagements.
The contact center is a critical component to every business. After all, it is as close to a face-to-face interaction a customer will have with a company outside of an in-store purchase, and any poor experience could have your customer walking away for good. Despite the importance placed on the contact center, managers are constantly pressured to cut costs in this area.
How well do you know China? Or any other geographic market that’s outside of your own country? Chances are the answer for a majority of companies will be “not that well.” Despite that, we’ve seen many companies still hold to the belief that all they need to do to be successful in China is to translate their materials and website and make sure there’s a proper currency exchange set up.
My colleagues and I will soon be headed to Frankfurt, Germany to attend eCommerce for Manufacturers: Online B2B & B2B2C Practices on behalf of ModusLink, and I’ve been asked to present on how strengthening online customer relationships optimizes supply chain management. My session, “B2B & B2C eCommerce: Optimal Supply Chain Management Starts with the Online Customer,” takes place on January 17th at 11:45 am CET.
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