Supply Chain Management Blog

Servicing the Blue Banana from a Small Dutch Village, Part 2

Servicing the Blue Banana from a Small Dutch Village, Part 2

In my last blog, I shared some insights on why companies expanding their business in Europe should start their journey right in the middle of the so called “Blue Banana” in the city of Venray. Needless to say, our ModusLink Solution Center wasn’t just randomly placed there. Which is why I want to discuss a few economic reasons to start in the center of this European, banana-shaped center for economic and innovative growth:

Business Choices

Choices, Choices, Choices

With an ever-expanding range of choices (whether it’s in ice cream flavors, a new car or an insurance policy) nothing seems more challenging than choosing one over the other. After all, by opening one door, another closes. Not making any choice, however, keeps every door closed.

Amazon Prime Day

What Retailers Can Learn from Amazon Prime Day

We’re all used to Black Friday, and (more recently) Cyber Monday, but it now looks like Prime Day is set to be another date in the shopping frenzy calendar.  Amazon’s third annual Prime Day is July 11th (though deals are already underway – check them out here!), and early projections show that it could generate as much as $1 billion in revenue for the behemoth retailer. Clearly Amazon is doing something right.

Driving Change in Manufacturing & Logistics: Cognitive Technology

Driving Change in Manufacturing & Logistics: Cognitive Technology

When you think of cognitive technology, what comes to mind? Likely one of those funky virtual reality headsets or – if you’re more of a skeptic – an army of robots rebelling to take over all of humanity. But cognitive technology is about a lot more than futuristic-looking toys and speculation about the future, specifically when you consider its various applications in the manufacturing and logistics industries.

Driving Change in Manufacturing & Logistics: Autonomous Machines

Driving Change in Manufacturing & Logistics: Autonomous Machines

It seems today that every major automotive company is focused on developing autonomous vehicles. From Uber working to develop a fleet of driverless taxis to automakers like Toyota and Mercedes leaking plans for their own autonomous cars, the world has gone crazy over driverless vehicles.

Brand Loyalty through Customer Intimicy

Brand Loyalty Through Customer Intimacy

Customer satisfaction, brand trust, brand attachment, customer and brand loyalty: whether you’re a marketing guru following the latest trends or not, you’ve most likely seen at least one of these terms appear on your screen recently.

eTail Europe London 2017

Tackling E-commerce and Fulfillment at eTail Europe 2017

In the past decade, the retail industry has changed dramatically. Most notable has been the shift from traditional brick-and-mortar shopping to online and mobile purchasing. As a result of this shift, retailers have been forced to focus on e-commerce and fulfillment strategies to ensure the online or mobile customer has the same excellent experience that retailers were once solely focused on delivering in-store.

Driving Change in Manufacturing & Logistics: Consumer Behavior

Driving Change in Manufacturing & Logistics: Consumer Behavior

Today’s shopping experience is nearly unrecognizable to that of just twenty years ago. In the past two decades, consumers have shifted where, when, why and how they shop. Gone are the days of shopping exclusively in brick-and-mortar stores. Shopping today no longer requires you to leave your house, or even your couch, with nearly 8 out of 10 Americans reporting regularly shopping online or from their mobile device.

Driving Change in Manufacturing & Logistics: Bots & Apps

It took 46 years for a quarter of the United States population to use electricity. It only took seven years to reach the same usage of the internet.

Why is that?

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