We talk a lot in the supply chain industry about the importance of meeting customer demands; the cornerstone of what we do. With companies like Amazon boasting same-day delivery, consumers’ appetite for convenience and instant gratification have drastically increased. With the push of a button, shoppers can have a new iPhone delivered in minutes, or even have a week’s worth of groceries arrive at their doorstep within the hour. Today’s customers expect products and services exactly when and how they want them.
In a couple of days – on Thursday May 26th to be exact – I’m pleased to be presenting a webinar for all of you on the ways that an aftermarket or reverse logistics process can be implemented at your companies and help you establish a process that makes it easy for customers to return products – while at the same time ensuring that you’re driving the greatest value possible out of each return.
As many of you know, corporate social responsibility and sustainability have been at the forefront of our agenda here at ModusLink. Over the last few years, we’ve instituted a number of processes like our 4-D methodology for assessing new and existing supply chain operations and our sustainable packaging initiatives.
Recently, we discussed the importance of companies incorporating the Internet of Things (IoT) into their business models. Doing so allows companies to inspire greater brand loyalty by collecting even more focused information about customers – and then using that data to improve customer experiences. It also enables companies to track actual customer usage of products and provide more thorough and efficient customer service.
This year will be the first time I attend Internet of Things World on behalf of ModusLink, an opportunity only made sweeter by the fact that I have been asked to present on new IoT technologies and solutions for the supply chain industry, as well as participate in a panel discussion on maximizing the potential of IoT acquired data.
Companies spend any amount of dollars necessary – on everything from research & development, to product assembly, to packaging and shipping – in order to get a new product out and ready for its consumers, regardless of whether it’s being sold via brick and mortar, e-commerce or both. While a company’s forward logistics operations may be robust and full of detail when it comes to getting a new product into a customer’s hands, it does not necessarily mean that their reverse logistics practices are as thoroughly developed.
Today we are thrilled to share the news that ModusLink has been recognized by leading supply chain publication Inbound Logistics as one of their Top 100 Logistics IT Providers for our Entitlement Management Solution.
Who’s up for a little experiment? Ask ten people in your life to describe the sales lifecycle, and see what they say. If they’re anything like folks I’ve asked in the past, the answer will be some version of “a company makes a product, gets it to the point of sale, and the consumer swipes their card or clicks to confirm the purchase.” Ask them if they’re sure that’s where the cycle ends – and a few of them may take a second and then remember the delivery component for online purchases. But chances are, none of the ten will take it beyond that. The perception is that the sale ends when product is in hand, and the payment has been processed.
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