Blog Category: eCommerce

  • Cross-border e-Commerce is complex but is fastest growing

    Global e-commerce expansion continues to redefine the shape and complexity of supply chains. It is no secret that the world of e-commerce has been booming for a while. Experts forecast that the world of e-commerce will only continue to grow. 

    According to Phaneuf, US e-commerce sales are expected to cross 1$ trillion for the first time in 2022. This goal was not expected to be reached before the pandemic until 2024. The  cross global growth is forecasted to reach %1.06 trillion in 2022 (Phaneuf, 2022). 

    See the graph below illustrating the leading countries based on retail e-commerce sales growth in 2022. Even large players such as the US and India eExpect a high growth percentage in 2022 (Statista, 2022). 

    Figure 1(Leading countries based on retail e-commerce sales growth in 2022 – (Statista, 2022))

    Still, there are problems, such as trouble maintaining cross-global compliance with trade regulations and applying data to work more effectively. Let’s take a closer look at cross-border e-commerce challenges and how your network partnerships and improved global compliance rates can help you do more with less.

    What is Cross-border E-commerce?

    Simply put, cross-border e-commerce is when sales occur and result in transactions across literal country borders. 

    For instance, a Dutch clothing store that sells and ships their products to foreign Spain (crossing borders) through their online website is conducting cross-border e-commerce. This sale can also be conducted from their computer or mobile device through marketplace platforms such as Amazon or eBay. But, this is where the complexity begins to grow. It’s no longer enough to maintain compliance with regulations in the home country but all countries and all countries during which goods might move across roads or other infrastructure. 

    How Prevalent Is Cross-border E-commerce Exactly? 

    Cross-border logistics is growing throughout the e-commerce world in tandem with supply chain resilience, payment flexibility, and generalized market expansion. For instance, Dutch cross-border e-commerce has shown to be increasing significantly with 95% of Dutch consumers shop online nowadays (Emerce, 2022). 

    The combined sales amount to 14.8billion euros. Dutch e-commerce infrastructure now includes  67.000 online stores alongside a strong, developed logistical network.

    Potential risks to look out for

    Most business activity comes with risk, including cross-border e-commerce. But cross global compliance risks can be broken into these three categories(Laubscher, 2021):

    • Even a small number of disruptions can lead to lasting negative effects. For example, negative customer reviews have strong impacts on customer retention and prospect leads. Meanwhile, delayed orders result in lost profitability . Such issues are especially difficult for starting businesses with limited or relatively unknown brand reputations.

    Many e-commerce businesses make the smart decision to outsource their cross-border logistics needs to a fulfillment service provider. Outsourcing reduces risk potential error and allows them to focus on their core business.

    • Different, changing regulations are another risk. Proper conduct of cross-border e-commerce means your business must comply with the regulations of all affected countries. 

    For instance, conducting  cross global commerce with many different countries, especially outside of the EU, inherently brings many risks. Changing regulations requires constant, extensive knowledge of what you can and cannot do when selling products. Small mistakes may result in heavily delayed shipments that spiral into accumulating negative effects. 

    Before any cross-border transaction, know your compliance requirements. Further, scaling businesses often make use of external parties, such as consultancy parties, to ensure global compliance. Others completely outsource fulfillment procedures to cull all risks associated with cross- border logistics. 

    Having multiple payment options also increases payment flexibility, and reducing the order threshold, such as minimum for international shipping, is a positive strategy. Inexperienced or limited payment service providers could lead to additional setbacks, and you might need to refund several orders.

    Get Expert Help in Cross Global Compliance, Payment and More With ModusLink

    Cross-border logistics is essential to the success of all brands and crucial to scaling your e-commerce businesses. Know the risks, stay tuned with industry regulations, and adjust your strategy accordingly. Or, do it all in one move by outsourcing to ModusLink. Talk to a ModusLink Expert today to get started with your own cross global plan and fulfillment strategy.


    Cross border e-commerce: Alles over internationaal online ondernemen. (2021, 11 juni). BZTRS. Geraadpleegd op 14 maart 2022, van

    Day, B. (2019, 3 juli). Cross-border commerce, waar moet je aan denken? Bluebird Day. Geraadpleegd op 13 maart 2022, van

    Ecommerce News Nederland. (z.d.). Crossborder ecommerce – Verkopen over de landsgrenzen. Ecommerce News. Geraadpleegd op 11 maart 2022, van

    Emerce. (2022, 24 januari). E-commerce voorbij de landsgrens? Hoe je met cross-border selling begint. Geraadpleegd op 13 maart 2022, van

    Keenan, M. (z.d.). Global Ecommerce: Stats and Trends to Watch to Succeed Internationally (2022). Shopify Plus. Geraadpleegd op 12 maart 2022, van

    Laubscher, H. (2021, 15 september). Why Cross Border Ecommerce is the Future of Ecommerce. Ecommerce Platforms. Geraadpleegd op 14 maart 2022, van

    Phaneuf, A. (2022, 22 maart). eCommerce B2B Industry Statistics for 2022. Insider Intelligence. Geraadpleegd op 12 maart 2022, van

    Statista. (2022, 18 februari). Fastest-growing retail e-commerce countries 2022. Geraadpleegd op 11 maart 2022, van


  • Importance of Payment Service Providers (PSP)

    Customers want flexibility and choice of payment processors where possible. This is especially true when looking at business transactions and managing merchant accounts as a cross-border e-commerce shipper. 

    Generally speaking, the more payment types, rather mobile payment or even with virtual cards, boosts customer experience. And in turn, it means that it’s more likely a customer will complete the transaction. An August 2022 press release detailing the upcoming global decline of cash payments shared that “Cards and digital wallets are the most common payment instruments in most regions worldwide. Digital payments in the Asia-Pacific region accelerated, with China being one of the frontrunners toward a cashless society.” 

    Important, strategic choices have to be made regarding what payment service provider (also known as merchant of record) to use. Looking at an online payment transaction from the front-end is one thing, but, what about the other side, including direct bank transfers accounts or refunds and chargebacks? How do you choose the right merchant of record (MOR) and what differences do they offer? This article will cover the basics of payment services providers and what to look for.

    What is a Payment Service Provider?

    Payment service providers connect merchants to more extensive financial systems. This enables companies to accept certain payment types from their customers. Some typical payment options include card transactions, Apple Pay, and more. 

    Thus, payment service providers create a straightforward paying experience for the seller of record and their customers. In essence, the right MOR pay model is crucial to keep e-commerce businesses running behind the scenes.

    Key Characteristics of Quality PSP MOR Pay Type

    Besides simplifying the payment process, working with such companies and service providers yields these additional benefits:

    • Automation – Payment service providers function as the process operator for your customers’ transactions, using automation along the way. This saves your resources and time, and in turn, streamlines your transactional process. Well-known payment types and popular service providers, such as PayPal, Venmo or Zelle, also enable automated recurring transactions for monthly subscriptions.This removes much administrative and operative work that otherwise went into completing these multi-currency transactions manually, especially for repeat purchases within MOR pay types.
    • Reliability and Issue-resolving – A large and experienced merchant of record typically provide guarantees of service and are usually seen as more reliable. They often work to reduce missing revenue following unsuccessful payments or resolve problems themselves. Disputes are handled by the payment service providers which again, contributes to your resource efficiency as you do not need to handle any MOR pay sticky situations yourself.
    • Transparency and Clear Communication – Most payment service providers are also fully transparent. Their complete clarity in all activities combines with straightforward communication. More visibility helps build a strong and reliable relationship with the seller of record. Plus, they often provide 24/7 support meaning that issues can be resolved quickly, should they arise. Customers in turn should expect minimum downtime and are less likely to bounce before completing their order.

    Now that you have insight on some of the key benefits of using a a particular payment type and service provider, you might ask yourself, why shouldn’t I use one?’

    Of course, everything comes with downsides or costs. Payments service providers usually charge you a fee per transaction. Some payment gateways might even charge additional fees such as initial partnership fees or just a monthly fee.

    Payment service providers help contribute to business reliability and flexibility. Remember that the benefits of using a well-known, professional payment service provider outweigh the cost or investment needed.


    The financial technology industry is rapidly growing and resulting in the introduction of many innovative payment solutions. Customer payment types preferences are also changing. Everyone from seller to consumer and the  merchant of record and seller of record is impacted by these changes.

    For instance, there is a clear increase in completed mobile, contactless, or cryptocurrency-based transactions. Even ‘buy now, pay later’ is now mainstream, and it all indicators industry-wide growth. 

    Streamline Your Payment Types and MOR Pay Compliance With ModusLink

    It is important to keep track of the newest and most popular developments in the payment world. Keeping up means you know how to maintain a competitive advantage, and in fact, many businesses often seek external professional advice to maximize the efficiency of their MOR pay networks.

    Would you like to know more about how your Business can improve by staying up to date with the latest innovations regarding payment types and payment service providers? Talk to a ModusLink Expert today by clicking here!


    (August 2022) Global Online Payment Methods 2022 . yStats GmbH & Co. KG, Accessed October 11, 2022, From

    R-07_How e-commerce has changed CRM

    Fibontix. (2022, 9 januari). Top Payment Service Providers | Key Factors & What to Expect. Fibonatix. Geraadpleegd op 11 februari 2022, van

    Innovative Payment Solutions Across the FinTech Landscape. (2022, 7 januari). FinTech Magazine. Geraadpleegd op 11 februari 2022, van

    The Top 11 Online Payment Service Providers in 2021. (2020, 27 november). WildApricot Blog. Geraadpleegd op 11 februari 2022, van

    What Are Payment Service Providers? – Insights | Worldpay from FIS. (z.d.). FIS Global. Geraadpleegd op 12 februari 2022, van


  • Fulfillment-as-a-Service

    Life at the most basic level is all about progress and growth. The forward path through time is key to everything done from the moment we are born till the day we die. This forward growth is also key for businesses of all sorts engaged in B2C fulfillment and B2B fulfillment endeavors. It comes down to effective digitalization and automation approaches to fulfillment services. Working with B2C customers and B2B shipment clients is integral to the daily operations of shipping service providers today, but growth means that outsourcing is sometimes necessary. That’s where fulfillment-as-a-service (FaaS) has come into play. 

    FaaS is where companies partner with a third-party company or warehouse to prepare and ship B2C and B2B orders. This allows a company to tap into fulfillment partner capabilities with no upfront investment of capital, and only pay for services that are needed and actually utilized with global fulfillment. 

    For any business  to grow and scale, it must find ways to improve and optimize, even at peak moments. This usually means businesses are looking for ways to gain a competitive advantage within their current market. A highly attractive way of gaining such competitive advantage is by outsourcing part of your activities that are highly resource intensive. This makes outsourcing fulfillment a great option to look at for many businesses that are looking to scale (Busby, 2019).

    B2C Fulfillment Success: It’s All Analyze – Optimize – Grow

    The main reasoning behind the attractiveness of outsourcing fulfillment is that the order fulfillment concept is broad and widespread. This essentially means that the number of areas of potential improvement is usually high. By outsourcing fulfillment and effectively acquiring ‘Fulfillment as a Service’ businesses can gain a strong competitive advantage within the e-commerce and global commerce markets. The well-known optimization process Analyze – Optimize – Grow, is highly applicable here. Companies that are looking to outsource their B2B fulfillment process  and seek help with B2C fulfillment should follow these steps in order to do so effectively (Thill Inc., 2021). Here is what each of these steps looks like in fulfillment solutions and ecommerce fulfillment processes:

    1. Analyze

    As mentioned before, outsourcing Fulfillment is highly popular due to the main potential areas of improvement. In order to get the best results up front, a strong analysis has to be made that identifies key areas of improvement in the Fulfillment process. This, for instance, could mean a detailed lead time analysis, a performance courier report, a return efficiency overview, etc. Professional supply chain experts often provide their insight before working with their potential partners. This allows the cooperation to flow smoothly and allows expectations to be met. Once the key global fulfillment areas of fulfillment as a service improvement have been identified, the actual optimization commences.

    2. Optimize

    The optimization process of course changes depending on the area that requires CRM optimization. The main red line within the process is often the same. Professional fulfillment experts that hold up-to-date knowledge of the current fulfillment innovations are often very able to implement disruptive measures to drastically improve the Fulfillment process for businesses. The best fulfillment companies make use of the most innovative technologies such as IoT (Internet of things) e.g., temperature sensors for Cargo loads, AGV (Automated Guided Vehicles) to maximize warehouse efficiency. Common but effective measures are also often implemented such as a more effective returns process, or the implementation of a ‘same-day delivery fulfillment’ option.

    3. Grow

    The most important indicator of successfully outsourcing your fulfillment process is of course continuous and stable growth. Outsourcing your fulfillment process should effectively reduce your resource utilization rate and improve the efficiency of your overall business as you are able to focus on other internal aspects. Evaluating periodically will result in a better partnership and will ensure that expectations are met accordingly. An important thing to keep in mind is that knowledge and insight of professional fulfillment companies should always be considered. A small ‘bump in the road’ can often be overcome by staying with the partner in question and keeping the partnership alive.

    Key Benefits of Successful FaaS

    There are plenty of benefits that come with outsourcing your fulfillment services. One of the greatest is the far-reaching impact supply chain tools have on the industry. 

    A couple of additional benefits of a global fulfillment approach to fulfillment as a service are mentioned below.

    • Cash flow optimization – Handling fulfillment services internally can potentially require a high investment cost. Warehouses need to be rented, customer service staff must be hired, trucks and other moving vehicles have to be purchased etc. Making use of a fulfillment provider essentially turns these fixed costs into variable costs as the costs often scale with products/sales moving through the Supply Chain. Making use of a fulfillment provider can often impact your cash flow substantially by increasing the cash in hand and reducing fixed costs.
    • Tap into new markets – Looking for competitive advantage will always be a key element that businesses decide to focus on as it yields them the opportunity to outpace competition. The cycle is simple yet highly effective. Fulfillment as a service increases your resource effectiveness by reducing resource intensiveness, in turn allowing you to allocate your resource in a different manner. This opens up doors to diversify by tapping into new markets that provide you new prospects.
    • Expertise results in lower costs – Costs are almost always going to decrease when making use of a professional Fulfillment service provider. This has many reasons behind it. An example would be bulk transport contracting. Some Fulfillment experts make use of their connections which yields them cheaper transportation fares due to bulk consolidation with other loads/companies. In the Transportation sector, volume often means cheaper pricing per kg. Professional fulfillment companies often know exactly how to leverage this concept which results in cheaper transportation prices overall, thus reducing your costs.

    Maximize Global Fulfillment With ModusLink

    When businesses need help with fulfillment services, whether that is B2B fulfillment or B2C fulfillment, taking an ‘as a service approach is proving to be effective.  With current levels of demand and customer impacts, industry leaders need to partner with a service provider who understands the market trends and consumer demands. Supply chain party logistics concerning B2B and B2C orders is easier with expert insight and guidance. Contact ModusLink today to learn more about customer expectations and B2B fulfillment services from start to finish.


    Busby, A. (2019, 24 oktober). Fulfillment As A Service, Why The Future Of Delivery Is In The Clouds. Forbes. Geraadpleegd op 26 februari 2022, van editorial staff. (2014, 25 juni). Benefits of Using an Order Fulfillment Service. Business.Com. Geraadpleegd op 2 maart 2022, van

    Roggio, A. (2011, 4 november). 5 Reasons to Consider Fulfillment Services. Practical Ecommerce. Geraadpleegd op 5 maart 2022, van

    Thill Inc. (2021, 21 oktober). Fulfillment Center Pros & Cons. Thill Inc. Geraadpleegd op 5 maart 2022, van


  • What are Merchant of Records (MOR)

    New and startup businesses and shipping service providers often struggle to generate growth and maintain a competitive advantage. With the ever-changing market trends and consumer demands, it is difficult to manage merchant relationships and processes. Successful scalability begins with the help of outsourced omnichannel services, including outsourcing the Merchant of Records (MOR). 

    That’s especially true with multiple contracts and partnerships involved.  However, as the business type and demands grow, change becomes inevitable, and overall management gets more complex.

    Scaling effectively requires a new approach to operations management and fulfillment partner selection.  Businesses that can scale accordingly often show activities that are indicative of correct resource allocation and optimization. 

    There are plenty of ways to enable supply chain optimization. Some options include:

    • Optimized inventory planning.
    • Well-designed Customer Resource Management (CRM) software.
    • Robust marketing strategies and more. 

    Businesses use a variety of these tools to unlock growth. Establishing an outsourced MOR contributes to the improvement of omnichannel 3PL services  within businesses. But, it’s best to start by asking, “what is a Merchant of Records?”

    What is a Merchant of Records?

    Excessive growth often comes naturally with extra work. For instance, consider the added complexity as the following processes grow:

    • Payment processing and handling grow more complex.
    • More payments, chargebacks, and refunds need to be processed.
    • Tax documentation complexity increases every year. 
    • Pricing negotiation becomes more difficult with each partnership. 

    All this work requires extra assessments and better resource management processes. Leveraging outsourced omnichannel services simplifies things.

    Companies must use new and improved supply chain tools or CRM platforms. Still other opportunities to simplify exist. 

    Companies can be their own merchant of record, but they can also outsource this work to entities. These third-parties  sell goods or services on behalf of a business and, by doing so, take on the liability related to the transaction (Collier, 2021). Working with a 3PL company that offers omnichannel services can improve your processes and increase your productivity.The Merchant of Records helps you stay focused and unlock resource efficiency. Together, outsourced financial services create better growth generation. Meanwhile, omnichannel fulfillment, customer interaction, contact management and other processes continue uninhibitedly. 

    Of course,  outsourcing omnichannel 3PL services, including MOR, creates scalability for any business entity and is continuously improving customer support. The MOR essentially relieves the burden of performance on all payment activities. 

    Well-established merchants of records provide complete transparency at all times. See the picture below for a simplified visual of the MOR  and outsourced omnichannel process.

    Figure 1. Merchant of Records visual) 

    As scaling is often difficult for many companies, lifting the burden of financial operational responsibility through outsourcing a Merchant of Records is critical. It enables an increase in focus and commitment that in turn, strengthens scaling and growth. According to a report on omnichannel 3PL company services by Fortunly (2022), 71% of financial service executives outsource or offshore some of their services. Meanwhile, 78% of businesses all over the world feel positive about their outsourcing partners. 

    Further statistical research suggests that the outsourcing market for financial services will only continue to expand. Changes will remain a constant as time goes on and recovery from COVID-19 disruptions continues.

    Figure 1. Merchant of Records visual)

    Tapping Into New Markets With Improved MOR Services

    Outsourcing a Merchant of Records enables better internal resource management. Outsourcing grants efficiency to tap into new markets. This allows them to expand their customer base. 

    It can also help improve supply chain responsiveness as scalability and adaptability also improve. According to Wunker e.a. (2011), one of the greatest contributing factors of success to any business is a company’s ability to capture new markets. 

    This can be related to new products, customers, industries etc. Tapping into new markets is a great way to generate additional sources of profit and gain a competitive advantage for any omnichannel 3PL company.

    Merchants of Record outsourcing services also analyze market financial data. In turn, they provide a highly detailed action plan. Thus, you can better track, analyze and evaluate your operations. The value of the Merchant of Records applies across both forward and reverse logistics.

    Improve Outsourced Omnichannel Services With ModusLink

    As mentioned before, many successful businesses outsource at least part of their financial operational activities to optimize their practices. Would you like to know more about how your business can implement a professional Merchant of Records? If you have questions about these services and how to maximize your impact as an omnichannel 3PL company, talk to a ModusLink professional today to get started with improved MOR services and enhanced CRM solutions. 


    Fastspring. “What Is a Merchant of Record (And Why Should You Care?)”. FastSpring, 23 december 2021,

    Fortunly. “15 Must-Know Outsourcing Statistics for 2022”. Fortunly, 9 februari 2022,

    —. “15 Must-Know Outsourcing Statistics for 2022”. Fortunly, 9 februari 2022,

    Mansfield, Dani. “What is a merchant of record en why use an MoR as a solution for payments?” Paddle, Geraadpleegd 9 februari 2022.

    Meir Amzallag. “What Is A Merchant Of Record: How Does MoR Cut eCommerce Risk?” PayPro Global, 23 november 2021,

    Suess, Emily. “4 Tips for Growing Your Business by Tapping Into New Markets”. Small Business Bonfire, 2 januari 2013,

    Wunker, Stephen, e.a. “Achieving Growth by Setting New Strategies for New Markets”. Ivey Business Journal, 13 februari 2015,

    —. “Achieving Growth by Setting New Strategies for New Markets”. Ivey Business Journal, 13 februari 2015,


  • How e-commerce has changed CRM

    Despite the rapidly growing and changing environment of small businesses in general today, the main priority of business owners and management teams  must remain focused on serving their customers and meeting their needs and service expectations. Without a loyal and respectable customer base, many companies would cease to  exist. Strong  customer journey optimization, backed with digitization and automation, is vital to continued growth and recovery for any business dealing with e-commerce  order processing and increased customer satisfaction and retention.

    E-commerce cloud systems are what form the foundation for online business operations today. Return customers, word-of-mouth recommendations, and loyal client bases will always be the foundation of strong businesses. It allows stability and security that aids in growth and scalability, even during difficult market swings. 

    Traditionally,  it was often common to reward returning customers by providing appropriate discounts or friendly in-store service. This is more difficult to do in a completely digital environment where journey mapping, order routing, customer services, and overall business management does not respond well to manual processes. 

    To service customers correctly business owners  have to look elsewhere and approach rewards, memberships, perks, and customer service in general from a digital e-commerce approach. Strong  e-commerce order management processes can make all the difference, especially in a post-COVID-19 world.

    Customer Relationship Management and e-Commerce

    The primary means of CRM (Customer Relationship Managed) is to make sure your customer receives what they seek in an enjoyable manner. Traditional businesses keep records of frequently visiting customers to make sure their next visit will be a success, and they also take the time to choose a fulfillment partner that makes things easier in the long run.

    Understanding the state of supply chains and other critical business components is the goal of  customer journey optimization. The primary goal is to ensure everyone who visits a company website, makes a purchase, or requests information gets what they need as quickly and effectively as possible. In e-commerce, customer data is usually stored within big databases that accurately store all data of previous purchases. 

    This allows an e-commerce business to cater an online shopping experience exactly to a customer’s  needs. According to Castillo (2021), most e-CRM software, order management systems (OMS), and e-commerce cloud platforms also have the ability to analyze your site’s metrics. This can be accomplished with the latest innovations in supply chain tools and shipping software and can assist with vital metrics such as: ,

    • Conversion rates.
    • Customer click-through rate.
    • Inventory management options.
    • Email subscription opt-ins.
    • Which products customers seek out.
    • Improved customer journey mapping.
    • Better alignment with customer expectations.

    These features provide   e-commerce order management  teams and business owners the ability to personalize customer’s shopping experience to great heights. In an era of individualism, making your customers feel wanted and important is essential. Giving your customers a shopping experience that is unique to them creates a feeling of wholesomeness and increases return rates significantly. It is the foundation that allows for strong   customer journey optimization and allows for the benefits that follow as well.

    Innovating CRM Options For Better Customer Engagement

    The innovative and advanced CRM software currently out in the market has shown to be immensely beneficial to many e-commerce businesses. An important question follows, “how is an e-commerce business able to retain a high customer satisfaction ratio?”

    High customer satisfaction rates are a result of correctly executed Customer Relationship Management strategies and a full integration of e-commerce cloud services. 

    Any business that aims to correctly manage its customers should aim for a personalized strategy that caters to business and the product/services in question. However, this does not mean that there are no general ways to improve your customer satisfaction rates. Any high-level marketing/sales academy teaches many of the coming principles as important for e-commerce businesses to create/maintain high-level customer satisfaction rates and improve  customer journey optimization.

    General Tips to Improve Customer Experience for E-Commerce

    Surviving the e-commerce rush required quick scalability, reliable adaptability, and easy flexibility within the business structure.  According to Insider Intelligence, looking at  e-commerce order management  and customer success stories over the past few years can show business owners where to focus and what steps to mimic for themselves. “Tech-savvy consumers looking for quick, seamless purchasing options will continue to lean on e-commerce throughout the next few years—and more consumers will jump on the bandwagon. We forecast US retail e-commerce sales will grow 16.1%, reaching $1.06 trillion in 2022…. 

    Business-to-business (B2B) e-commerce statistics also show continued growth in 2022. Seemingly every aspect of business was moved or accelerated towards a digital structure amid the pandemic….Amazon’s influence in the e-commerce space is unmatched. The etailer boasts nearly 40% of all US e-commerce sales. Its US e-commerce sales will grow by 15.3% this year, reaching more than $3.6 billion. “

    Business owners and managers can improve CRM processes, enhance  customer journey optimization, and remain focused on meeting their customers’ unique e-commerce needs and demands regarding e-commerce cloud access by keeping the following things in mind:

    • Keep it simple. Many new e-commerce businesses create the mistake of making their online shopping experience too complex. According to Santora (2020), 55% of shoppers abandon their virtual shopping carts due to unexpected shipping fees, unclear taxes, and time-consuming purchasing. 

    This statistic clearly shows that customers want their product with a simplistic shopping experience. A lack of transparency and an abundance of steps needed to complete a shopping process takes away from a customer’s shopping experience and forces them to leave their carts without purchasing.

    • Value Feedback. The digital opportunities that come with e-commerce offer a myriad of possibilities when it comes to gathering customer data. It is important to document both your customers’ positive and negative feedback as these can be used to improve your e-commerce website/shopping experience. 

    Actually using your customers as fuel to improve your business is a core component of many big e-commerce businesses that are able to maintain loyal customer bases. Look at both the positive and negative feedback, take in what comes back frequently, and adjust your business accordingly. This will greatly improve supply chain responsiveness as it relates to the business. 

    • Multiplatform Support. Another way to improve your relationship with the customer base is to make sure your e-commerce business is optimized for all platforms. This can be interpreted in many ways. 

    Businesses must be optimized for all mobile platforms for instance (Apple/Android). Website quality deviation between platforms can be detrimental and exclude large parts of your customer base. This should be avoided as much as possible so the quality of between platforms should be checked frequently.

    Improve E-Commerce Order Management and Customer Service With ModusLink

    Many  businesses struggle to keep up with the ever-changing market of online commerce, sales, and shipping involved with the circular economy of today.  Maintaining the highest levels of  customer journey optimization and customer satisfaction demonstrates how  many business owners are ill-equipped for this. Along with improving digital processes on-site, many also decide to outsource their optimization to external professionals such as ModusLink e-commerce cloud service providers. 

    Are you interested in learning more about the latest developments regarding CRM operations, e-commerce order management, and e-commerce cloud services?  Request a ModusLink demo today, and get started on the path to improved e-commerce sales and management. 


    Atchison, J. (2020, 18 november). How to Boost Customer Satisfaction on Your Ecommerce Website. Business 2 Community. Geraadpleegd op 16 januari 2022, van

    Castillo, D. (2021, 8 december). What is the role of customer relationship management (CRM) in e-Commerce? Sana Commerce. Geraadpleegd op 16 januari 2022, van

    Ecommerce News Nederland. (2020, 7 december). CRM voor de ecommerce. Ecommerce News. Geraadpleegd op 15 januari 2022, van

    Santora, J. (2020, 7 november). 5 Cart Abandonment Stats to Help You Win “Lost” Sales Now. OptinMonster. Geraadpleegd op 15 januari 2022, van


  • What your e-commerce website needs

    E-Business Website Essentials

    A formal and high-quality suit, polished and fitting shoes, and a pleasant-smelling cologne or perfume. These three physical elements represent a professional and business-class image. Any experienced business professional knows the importance of appropriately conveying themselves through aftermarket support and other customer-focused and online retailer services. We all know appearance is crucial, and first impressions are critical in the business world. Physical appearance is the first thing people notice when meeting someone new. This goes for personal and business scenarios, but that impression is vital for the average business today, that impression is essential. It is made when a customer, or potential customer, first visits the official business website. Making a great first impression with an online store and contact point is critical to gaining a repeat customer! A robust cloud-based e-commerce platform and global portal access point online are vital to growing and expanding your business with digitization and automation and a complete e-commerce website.

    Businesses with a strong, well-developed, and polished website tend to have better customer interaction and retention. Points such as global portal access, website layout, and content curation matter. Each one contributes to how people view and utilize online content. The bounce rate (the rate at which people close a website after opening) increases significantly when a website has not been tended to properly. This is a significant fact to keep in mind for businesses that get their website’s primary conversions/sales. 

    When looking at successful cloud-based e-commerce platforms, their websites are usually attractive to clients for the following reasons.

    • Personalization – Successful e-commerce websites allow their website to adapt to their customer’s wishes and needs (partly)automatically. This enables customers to find more quickly what they are looking for and make the purchase, thus resulting in higher conversion rates. The ability to cater to a customer’s needs by offering tailored aftermarket support and cost-effective options is essential for an E-commerce website to succeed.
    • Automation & Data Collection

    An automated website that collects data from anyone who is active opens doors of opportunity when it comes to client retention and catering accuracy. Correct data acquisition and easy global portal access through a company’s website will allow business access to a more accurate knowledge of its current customer base. This will help them know how to tailor aftermarket support services. In turn, the business can advertise the shipment of goods and cater more precisely to current and future customers.

    • Ease of Use – Nobody wants to spend hours on a website trying to find the right product. Complexity is not always your friend. When it comes to successful websites, online shop setup and utilization are very important to keep in mind. When websites become too complex, plenty of people give up when not being able to find the right product. Your E-commerce business should be defined and created with customer needs in mind. Ultimately, customer experience should be as simple as possible. From start to finish, the  cloud-based e-commerce platform development and management process should be as streamlined as possible. 

    The need to improve

    We are living in a fast-changing world. It is imperative to keep in touch with third-party logistics and customer needs. Enhancing and reinforcing your main point of contact (your website) is critical. It is also a crucial step aiming to attract and retain customers. The above three points mentioned will help to improve the global portal layout for any domestic or cross-border E-commerce company in the United States.

    Many businesses, for scaling purposes, outsource their supply chain and operational activities to professional e-commerce companies, such as ModusLink. These companies use many tools to create and improve websites and offer customized aftermarket support opportunities. Some examples of impactful tools, e-commerce platforms, and CRM applications include the below:


    Correct use of Chatbots and open-source digital features can elevate your E-commerce website to new heights. Chatbots are known to yield increased customer satisfaction rates. This can be seen through their increase in popularity and uses. 

    Chatbots are now part of many call centers, E-commerce businesses,   cloud-based e-commerce platforms, global portal hubs, and established companies. Chatbots are often implemented as a first point of contact/help before reaching customer service to determine the customers’ needs and questions better. However, many of today’s popular chatbots even provide other services that allow them to be more flexible (Neusser, 2021).

    24/7 Assistance

    Automated responses and real-time data processing are more than just popular logistics terms. They help improve any E-commerce website as they can be operational all day, every day of the week. The ability to aid customers with their basic needs without needing human interaction always helps everyone. 

    Team members can improve response times, and customers enjoy automated assistance with basic needs or concerns they have. The extent of management effort is directly linked to the ability of  cloud-based e-commerce platforms and websites to help customers access the information they need when they need it..

    Shipping and Delivery

    Aside from aiding customers with basic questions, digital media and global access websites can provide accurate information to customers. Critical points for shipping and transportation services can easily be accessed and reviewed online without the need to speak to a customer service rep every time. Questions about shipping and delivery or order status tracking can also be implemented within a chatbot. This allows for even greater flexibility within  cloud-based e-commerce platform operations. It will enable e-business owners and managers more insight into customer service teams. This in turn gives them more time to focus on complex customer questions/demands with cloud hosting and digital commerce solutions and services.

    Establishing appointments

    Cloud-based e-commerce platforms can also set up physical or online appointments with customers should the need be there. Customers can use online chatbots and automated request forms to look for quick Q&A assistance. This also allows customer service teams to contact the customer later to set up an appointment. However, this method does require strong anti-bot detection measures in place or some sort of security protocol in place. It all will help sort through messages for logistics terms and to scan for spam and other harmful information.

    Improve Aftermarket Support With ModusLink

    Would you like to know more about the latest developments regarding e-business tools?  If you are ready to learn more about   cloud-based e-commerce platforms we are here. It is time to understand how global portal and website access can improve customer retention; the answers are waiting for you.  Connect with ModusLink expert to learn more today.


    E-Business – Technology and Networks. (z.d.). sideplayer. Geraadpleegd op 13 januari 2022, van

    Neusser, S. (2021, 9 december). Technologies every e-commerce site needs. Sana Commerce. Geraadpleegd op 10 januari 2022, van

    Rahman, S. (z.d.). GRIN – Introduction to E-Commerce Technology in Business. Grin. Geraadpleegd op 11 januari 2022, van

    Willas, S. (2021, 17 december). 5 E-commerce Technology Trends That Will Shape The Future [2022]. MoEngage Blog. Geraadpleegd op 13 januari 2022, van


  • The Omnichannel Supply Chain: Traditional VS E-Business

    There is no denying that things have changed in the last two to three years. Aside from COVID and the disruptions, the nature of business and commerce has changed. More companies and businesses are moving from traditional brick-and-mortar buildings to online e-business platforms. This leads to the need for omnichannel supply chains, and omnichannel e-commerce options have never been more vital for smooth digitization and automation. Read on why working with an omnichannel 3PL company is the best option to grow your e-commerce business. 

    E-Business vs Traditional Brick & Mortar

    In the current world of fast-growing, innovative technology, change is inevitable. It is sometimes challenging to keep up with all the new, highly impactful technology released over time. Despite the changes within individual technology, changes are also happening on a bigger scale. The very nature of many businesses has changed with the increasing popularity of E-commerce. This shift is driving the need for omnichannel 3PL company partnerships throughout the industry. 

    According to Shopify’s Future of Commerce report, 53% of retailers are adopting tools to help them sell in various channels. Shopify’s survey also found the biggest challenge among 49% of respondents for brands that want to implement an omnichannel strategy is “breaking down organizational silos between digital and physical stores.” Another 47% say integrating online and retail store data and operations will “prove difficult.” 

    E-commerce has allowed businesses to massively improve their lead times. In addition, performance for E-commerce businesses has been achieved at a much better rate than traditional businesses. Due to these results, it is no surprise that many companies are switching their nature/structure from traditional business modes in favor of a more omnichannel supply chain-based approach. While online service and outsourced fulfillment partnerships are not new they are becoming more mainstream, especially as recovery and growth continue. 


    According to Kaur (2021), E-business practices relate to businesses that include activities through the

    According to Kaur (2021), e-business practices relate to businesses that include activities through the Internet. Business activities include (but are not limited to) industry, commerce, and trade. Managing omnichannel 3PL companies , omnichannel fulfillment, and e-commerce service providers also includes many nuanced aspects. 

    These include planning, organizing, production, marketing, and more, all through the internet. Most people and business parties do their activities electronically. These emerging modes of business are driven by omnichannel e-commerce, digitalization, and automation. The goal is to improve business strategies and performance while offering customers a seamless experience while doing business with any individual company or location. 

    In e-commerce, goods can be purchased 24/7. This gives customers around the globe a massive advantage as there are no restrictions regarding opening/business hours and time differences. This change alone massively increases a business’ potential customer pool, resulting in many traditional businesses incorporating this aspect of e-business.  Omnichannel 3PL company services provide more significant benefits in buying goods and services quickly with cross-border service opportunities (Thakur, 2021).

    Traditional Business

    The traditional business primarily refers to a physical instance (e.g., shops/stores) that provides a specific good/service to its local customers in exchange for the corresponding currency. Traditionally, businesses have operated solely on a cash-based business model. Even as the popularity of credit cards has grown, cash is still preferred at brick-and-mortar shops. However, that is not an option online and has pushed businesses to adapt to cashless and digital payment processes.  Omnichannel supply chain reworking is part of today’s growth and recovery process for industries across the board.

    Operating costs are usually relatively high as it takes a lot of investment to keep a physical place running correctly. e-businesses do not need to hold a physical unit, giving them freedom (Kaur, 2021). Furthermore, traditional commerce started at the time of the barter system, which was introduced long ago. 

    This system covers the essential supply and demand principle. The exchange of goods for other goods is the foundation of any business model. And it does this without the introduction of money (as this was not introduced yet in the early times). All e-commerce businesses need to improve traditional approaches. Embracing automation and digitalization is essential for all e-commerce companies.

    Nowadays, businesses have advanced to a more modern model with the element of cash and physical instances being more flashed out. The introduction of e-commerce in the early 20th century decreased the popularity of brick-and-mortar stores in favor of an omnichannel e-commerce approach with online stores, platforms, and e-commerce websites (Thakur, 2021).

    Benefit E-Business

    As mentioned before, the introduction of e-businesses has forced many companies to change their core business model due to the immense benefits yielded when doing so, including the below benefits. (Faris, 2019)

    Decreased Startup Costs

    Starting a new business often comes with high initial investment costs. This is especially true when starting a brick-and-mortar retail store. Think about money needed for furniture/displays/thematic elements/personnel/customer care/office space etc. If your business is starting to gain traction, you also need to think about upgrading and including a conference room.

    Location Freedom and Flexibility 

    People can start E-businesses from anywhere they would like to, so to speak. The necessary requirement of a website is an investment, but a much lower investment compared to a Traditional Business. 

    Shipping and warehousing are also part of your primary initial investment as the network needs to be robust when starting to avoid initial complications and delays. Partnering with experienced omnichannel 3PL company experts can help speed up the process and make it easier to get started when and where business owners want and need.

    Easier Staffing 

    If you have a traditional business, a lot more staff is required when wanting to manage your business effectively. You need people for HR/administrative reasons, logistical reasoning, customer services, etc. 

    M-commerce businesses need only a few people to start merely for managing orders, as much can be done online. Startups often outsource their whole supply chain/operating channel to other companies that work in Ecommerce Fulfillment from start to finish. This gives E-Businesses immense leeway regarding resource management.

    Transparency in Omnichannel Operations

    Omnichannel supply chain operations are a challenge for both traditional businesses and e-businesses. The critical difference is that e-businesses gain the advantage of clarity by being able to manage and overview all the step-by-step operations online. This can often reduce lead times by a significant amount. Shipping and transportation logistics plays a huge role in traditional commerce and e-commerce balance.

    Partner With Omnichannel 3PL Company Experts Today

    Businesses that conduct e-business should also consider outsourcing their shipping logistics and CRM needs to professional third-party industry experts. These experts often handle the whole fulfillment process very efficiently.. See how omnichannel 3PL company services and omnichannel supply chain operations impact traditional and e-business models today in real time by choosing ModusLink. Contact ModusLink today to learn more about omnichannel e-commerce opportunities and how your team can apply better e-business practices today.


    Shopify, (2021, September 27) Future of Retail Accessed October 17, 2022 From

    F. (2021, February 4). Updates, Insights, and News from FutureLearn | Online Learning for You. FutureLearn. Retrieved December 10, 2021, from

    Faris, S. (2019, March 16). Traditional Business Vs. E-Business. Small Business – Chron.Com. Retrieved December 10, 2021, from

    GeeksforGeeks. (2021, August 5). Difference between Traditional Commerce and E-commerce. Retrieved December 9, 2021, from

    Kaur, A. (2021, July 10). Difference between E-business and Traditional business. Tutor’s Tips. Retrieved December 9, 2021, from

    Thakur, M. (2021, July 10). E-commerce vs Traditional commerce. EDUCBA. Retrieved December 9, 2021, from





End-to-End Supply Chain Management and Global eCommerce

We know you have a lot of questions. Fill out the form so we can start planning your growth with no strings attached.

Call us: 1.888.238.1744

Corporate Headquarters:
ModusLink Corporation
2000 Midway Lane
Smyrna, Tennessee 37167