ModusLink StarterStore

Customer-centric, Connected Commerce

With tailored functionality and intuitive e-commerce processes, the ModusLink StarterStore delivers exceptional customer experiences across the most complex of B2C and B2B sales and service models. The platform’s built-in ability to adapt to the unique demands of customers across multiple channels and geographies results in operational efficiencies and increased conversion rates.

Functional Highlights

If your plans for global expansion are extensive, or you work on a B2B selling model, the ModusLink StarterStore solution provides you with a secure foundation for building and growing your online business quickly and easily. With this multi-shop, multi-client solution, you’re able to manage your entire global sales organization conveniently and flexibly through a single back office system. And as you grow, our API capabiliites enable more complex customization without the hassle or expense of having to re-platform.

At its core, the ModusLink StarterStore provides functionality conducive to optimizing conversion and maximizing customer lifetime value:

  • Engaging Customer Experience – Multi-touchpoint concept ensures absolute consistency throughout the user experience as well as flawless continuity when switching between channels
  • Pricing – Comprehensive pricing policy options thanks to flexible pricing and discount features, price bundles and coupons
  • Targeted Promotion – Sophisticated campaigns with high-performance promotional tool sets
  • Checkout – Clear and intuitive order processes that simplify purchasing


Contact us to learn more about how the ModusLink StarterStore can help you in growing your global online business today.

A Selection of Key Features


  • Unlimited touchpoints per shop, e.g., for web store, in-store, mobile apps, IoT, or voice commerce
  • Custom layouts, templates, content, and promotions for each channel

Shopping cart

  • International currencies, prices, taxes, delivery dates, and shipping charges
  • Fully configurable delivery addresses and dates configurable by order item

Customer accounts

  • Robust options for order history, addresses, payment options, wish lists, notifications and gift vouchers
  • Ability to synchronize customer and order data with CRM and ERP

Organization management

  • Multi-shop and multi-client capability for dedicated stores, e.g., for multiple brands, partners, retailers, and regions
  • Efficient management of complex B2C and B2B sales organizations



Advanced Functionality for B2B Commerce

Quotation Management and Workflows

Easy quotation request via shopping cart or product page with centralized back office for processing requests

Open Catalog Interface

Easy setup and configuration of B2B customer portal, providing customer-specific catalogs, products, prices, and availability levels

Master Purchase Agreements

Volume-based master purchase agreements with validity period, target volume, and custom pricing, with access to overview within the B2B customer portal

B2B Order Process

Convenient re-ordering of previously purchased items using product IDs, CSV uploads and order templates

Organizational Structure and Permissions

Flexible management of budgets, cost centers, buyers, workflow approvals and custom spending limits in B2B customer portal


End-to-End Supply Chain Management and Global eCommerce

We know you have a lot of questions. Fill out the form so we can start planning your growth with no strings attached.

Call us: 1.888.238.1744

Corporate Headquarters:
ModusLink Corporation
2000 Midway Lane
Smyrna, Tennessee 37167