By most accounts, it was another successful holiday season for both physical and online retailers, as consumers spent 16 percent more on holiday purchases in 2016. While overall spending continued to rise, there was an interesting statistic showing up in the post-holiday season analysis that retailers of all sorts should pay attention to: “almost 70 percent of total holiday related expenditures occurred in stores with both a physical and an online presence.”
In 2016, we talked about the many changes occurring within global e-Commerce, from the power of connected devices, to the surge in global markets like Mexico, and the undeniable rise of e-Commerce as the primary mode of purchase. It is clear e-Commerce was thought to be the future of the industry, but the future is now here.
Congratulations! If you are reading this, it means you survived the most active holiday shopping season in modern history.
The 2016 holiday season is fulfilling its promise in obtaining the highest amount of retail sales than any previous year on record. According to data from comScore Inc., online shopping from computer desktop devices has surpassed the $1 billion mark every day from Thanksgiving through December 4th, with shoppers spending $10.98 billion on desktop – a 12.7% increase over last year.
While the holiday season is something we all look forward to, it’s also one of the most stressful times of year. We’re cleaning the house, preparing for the in-law visits and making sure we get the right gifts for everyone on our list. To that end, e-commerce has become the modus operandi for holiday shoppers with an estimated $3.36 billion spent this year on Cyber Monday, topping last year’s totals. Online retailers like Amazon are very clear about deadlines for holiday delivery, so if we order on time there should be no issue, right?
Subscribe today and get the latest in Supply Chain, Logistics and eComm from our thought leaders