Case Study: Consumer Electronics Company Successfully Accelerates Product Launch to Meet Holiday Demand
Opportunity to Launch Product Sooner Than Expected Requires Quick Ramp Up of Distribution and Shipping Ops
The start-up division of an established, global, and much relied upon communications powerhouse was able to speed up final testing and production of a product, becoming ready to launch much sooner than anticipated. This unforeseen chance to launch early came during the early fall, which meant there was high potential for lucrative pre-holiday sales. However, the distribution and shipping operations that had been put in place for a launch in the new year needed to be ramped immediately and ready for reliable and near-perfect execution.
Download this case study to learn how, by working with ModusLink, this company:
- Worked through approximately 15,000 pre-orders in 8 days.
- Shipped approximately 15,000 additional new orders in a matter of weeks.
- Delivered a packaging redesign concept for 97percent of outbound orders to ship in a sub-one pound box, substantially reducing materials, labor and shipping costs.