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ModusLink’s Poetic® Now Supports Full Product Lifecycle
With API Technology and Other New Features, Entitlement Management Software Supports Subscription, IoT and Beyond
WALTHAM, Mass. — Feb. 1, 2018 — ModusLink Corporation, a wholly owned subsidiary of ModusLink Global Solutions Inc.(NASDAQ: MLNK), a leading global provider of digital and physical supply chain solutions, today announced that its entitlement management software, Poetic®, now supports the full product lifecycle with the implementation of several new features. These improvements, which include JSON-based API technology, enhanced cloud services, and subscription web services, maximize the value from embedded systems, allowing connected devices to stream real-time analog or digital telemetry data directly into Poetic and enabling purchase-to-renewal relationship management.
Poetic adds value to the digital supply chain by allowing brands to more easily go beyond the initial sale to the subscription experience, and it underscores ModusLink’s focus on total integration and the enablement of continuous product relationships. Poetic now features tools that seamlessly allow for the collection of data across the entirety of a product’s lifecycle, from inception to recycling.
Gartner predicts that “by 2020, the Internet of Things (IoT) will connect more than 30 billion connected devices, which will result in a 20 percent increase in potential revenue generated from manufacturers running software on smart ‘things’ in IoT.” ModusLink’s Poetic system has emerged as a solution capable of rapidly addressing manufacturers’ entitlement management needs, allowing manufacturers to remain competitive and to maximize the opportunity for increased revenue.
Poetic features are designed to address the pain points that brands face when offering their products as a service. More specifically, ModusLink has improved:
- Subscriptions – Providing secure access to global payments and cloud billing
- Technology – Improved IoT cloud technology to rapidly respond to the needs of your business
- Job Upgrades – Modes have been added that allow publishers to better support email notifications and SKU replacements, as well as more easily configure product upgrades in high volume
- Web Services – Enhancements have been made to process messages using an event-driven, single-threaded process, to update contract sites during a similar activation, and to allow publishers to create new subscriptions in Poetic
“2018 is already trending toward huge advancements for IoT and connected devices, so these upgrades come at a critical time for brands to use Poetic to capitalize on these trends,” said Murt O’Donnell, Information Technology Program Director at ModusLink. “We expect this to enable our customers to more seamlessly predict growth and maximize their opportunities for expansion, as more brands look to monetize their products and upsell their customers long after the initial sale.”
The upgrades to Poetic are part of a series of enhancements ModusLink has made to its full suite of digital commerce offerings in recent months. Learn more about recent news about the company’s financial management services and integrated data warehouse platform, as well as Poetic, on the company’s website.
About ModusLink Global Solutions
ModusLink Global Solutions, Inc. is a publicly-traded diversified holding company (Nasdaq Global Select Market symbol “MLNK”). Through its wholly-owned subsidiary, ModusLink Corporation, the Company provides digital and physical supply chain solutions to many of the world’s leading brands across a diverse range of industries, including consumer electronics, telecommunications, computing and storage, software and content, consumer packaged goods, medical devices, retail and luxury, and connected devices. With a global footprint spanning North America, Europe, and Asia-Pacific, the Company’s solutions and services are designed to improve end-to-end supply chains in order to drive growth, lower costs, and improve profitability. IWCO Direct, another wholly-owned subsidiary, is a leading provider of data-driven marketing solutions that help clients drive response across all marketing channels to create new and more loyal customers. It is the largest direct mail production provider in North America, with a full range of services including strategy, creative, and production for multichannel marketing campaigns, along with one of the industry’s most sophisticated postal logistics strategies for direct mail.
This release contains forward-looking statements, which address a variety of subjects including, for example, statements regarding supply chain solutions. All statements other than statements of historical fact are forward-looking statements. The following important factors and uncertainties, among others, could cause actual results to differ materially from those described in these forward-looking statements: ModusLink’s success, including its ability to reach its revenue, sales and profitability goals depends on its ability to execute on its business strategy as well as the continued and increased demand for and market acceptance of its services; global economic conditions, especially in the technology sector are uncertain and subject to volatility; demand for ModusLink’s clients’ products may decline or may not achieve the levels anticipated by ModusLink’s clients; and increased competition and technological changes in the markets in which ModusLink competes. For a detailed discussion of cautionary statements that may affect ModusLink’s future results of operations and financial results, please refer to ModusLink’s filings with the Securities and Exchange Commission, including ModusLink’s most recent Annual Report on Form 10-K and Quarterly Reports on Form 10-Q. Forward-looking statements represent management’s current expectations and are inherently uncertain. ModusLink does not undertake any obligation to update forward-looking statements made by the company.
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