Supply Chain Management Blog
Packaging plays an important role in how consumers view products and brands. As you can imagine, a lot of resources go into making sure the package properly conveys the brand messaging. Time, effort, market research and testing are needed to correctly identify the right materials and color schemes to make today’s packaging an extension of the overall consumer experience.
The last time you ordered something on Amazon Prime, I’m guessing you came away satisfied. For the most part, they’ve got it down to a science: click a button, and the item you want shows up at your doorstep a few days later. It’s that consistency and reliability that helped Amazon build one of the most recognizable retail brands in the world.
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