Supply Chain Management Blog
In order to maintain a healthy and successful supply chain, proper inventory control must be the main component of your business operations. As many companies experience ebbs and flow with material suppliers and customer demands, maintaining control of your product inventory in real time will ultimately ensure that the business decisions that your company is forced to make on the fly are both educated and anticipated.
Packaging plays an important role in how consumers view products and brands. As you can imagine, a lot of resources go into making sure the package properly conveys the brand messaging. Time, effort, market research and testing are needed to correctly identify the right materials and color schemes to make today’s packaging an extension of the overall consumer experience.
The last time you ordered something on Amazon Prime, I’m guessing you came away satisfied. For the most part, they’ve got it down to a science: click a button, and the item you want shows up at your doorstep a few days later. It’s that consistency and reliability that helped Amazon build one of the most recognizable retail brands in the world.
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