In my last blog, I shared some insights on why companies expanding their business in Europe should start their journey right in the middle of the so called “Blue Banana” in the city of Venray. Needless to say, our ModusLink Solution Center wasn’t just randomly placed there. Which is why I want to discuss a few economic reasons to start in the center of this European, banana-shaped center for economic and innovative growth:
Back in 1989 a group of French geographers known as RECLUS developed a geographical concept of an area stretching from North West England over The Netherlands, Belgium, Southern Germany, a very small part of Northern France and Switzerland up to Northern Italy. They called it banane bleue: the Blue Banana.
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