Few can have missed the changes happening in the retail sector. Brick and mortar retail brands are reinventing themselves and their business models to survive in an e-enabled retail world. It should not be a surprise that as retailers innovate with new store concepts, footprint and promotional models, the supply chains that support them must be increasingly agile to meet the changing needs and formats of brick and mortar and e-commerce retailers.
In the past decade, the retail industry has changed dramatically. Most notable has been the shift from traditional brick-and-mortar shopping to online and mobile purchasing. As a result of this shift, retailers have been forced to focus on e-commerce and fulfillment strategies to ensure the online or mobile customer has the same excellent experience that retailers were once solely focused on delivering in-store.
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