Today’s shopping experience is nearly unrecognizable to that of just twenty years ago. In the past two decades, consumers have shifted where, when, why and how they shop. Gone are the days of shopping exclusively in brick-and-mortar stores. Shopping today no longer requires you to leave your house, or even your couch, with nearly 8 out of 10 Americans reporting regularly shopping online or from their mobile device.
It took 46 years for a quarter of the United States population to use electricity. It only took seven years to reach the same usage of the internet.
Why is that?
We’ve all seen (or heard) the TV ads. The one where an Amazon Alexa turns on the sprinklers, or Apple’s Siri tells a would-be chef what he can substitute for butter, or the one where a Burger King employee intentionally sets off Google devices everywhere by asking, “OK Google, what is the Whopper burger?”
We live in a connected world, largely due to the Internet of Things, or IoT for short, but there is, even more, innovation on the horizon due to the emergence of IoX ̶ the Internet of Everything.
Our world is changing at a rapid rate. Between 1900 and 2000, the increase in world population was three times greater than the entire previous history of humanity – an increase from 1.5 to 6.1 billion in just 100 years. And this population boom doesn’t seem to be slowing down much with 9.5 billion people projected to be living on Earth by 2050.
Business moves fast. Very fast. Supply chains need to move even faster. But a siloed supply chain will slow down your company, frustrate your customers, and ultimately waste resources and lose business.
On Thursday, April 20th, I’ll be giving a presentation via webinar about what the future holds for those of us in the e-commerce and supply chain industries. My presentation, entitled “From Factories to the Future – A Story of Innovation in Manufacturing and Logistics” will explore the impacts of global mega-trends and the direct influence on the supply chain and e-commerce industries in 2017 and beyond.
We frequently stress the importance of delivering exceptional customer experiences; after all, it’s the core of every business and what ultimately drives long-term customer loyalty revenue. Given the shift in the buying process in which customers are now more educated about a product before they even buy, and the fact that they are able to receive a product in a day or less, consumer expectations are at an all-time high. If those expectations are not met or exceeded, your brand will suffer.
As the year winds down, some will be sad to see 2016 go – while others will be happily showing it the door and changing the locks after it’s gone. Regardless of whether it was a good or a bad year for you, the hope and promise of the new year will soon be upon us.
On December 12th, I’m excited to be presenting my first webinar for ModusLink on a topic that I’m super passionate about: helping our customers figure out ways to become more streamlined and efficient while still maintaining a strong connection to their customers.
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