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Murt O'Donnell

Director eSolutions

Recent Posts

ModusLink Announces Poetic’s Capability to Support Full Product Lifecycle
February 13, 2018

ModusLink Announces Poetic’s Capability to Support Full Product Lifecycle

ModusLink is proud to announce that our entitlement management software, Poetic®, now supports the full product lifecycle with the implementation of several new features.

November 30, 2016

Keeping your Company’s Sense of Entitlement in Check

As more and more enterprises shift from legacy on-premise to cloud-based technologies, software-as-a-service (SaaS) adoption is at an all-time high. There are many benefits to this approach – namely, cloud software is thought to help end users save money and simplify operations. This model is also the primary way in which service providers monetize their software.

How to Make Your Subscription Service Stand Out
July 20, 2016

Subscribe to Simplicity

On the heels of Amazon Prime Day, one can’t help but think about how far e-Commerce has come. It’s now easier than ever for anyone to open a business – and that means competition for customers is at a fever pitch. As a result, we here at ModusLink have seen a major rise in subscription-based offerings as a way for clients to keep their customers on board.

Taking Instant Gratification to the Next Level
May 25, 2016

Taking Instant Gratification to the Next Level with IoT

We talk a lot in the supply chain industry about the importance of meeting customer demands; the cornerstone of what we do. With companies like Amazon boasting same-day delivery, consumers’ appetite for convenience and instant gratification have drastically increased. With the push of a button, shoppers can have a new iPhone delivered in minutes, or even have a week’s worth of groceries arrive at their doorstep within the hour. Today’s customers expect products and services exactly when and how they want them.

How the Internet of Things Can Drive Long-Term Brand Success
May 12, 2016

How the Internet of Things Can Drive Long-Term Brand Success

Recently, we discussed the importance of companies incorporating the Internet of Things (IoT) into their business models. Doing so allows companies to inspire greater brand loyalty by collecting even more focused information about customers – and then using that data to improve customer experiences. It also enables companies to track actual customer usage of products and provide more thorough and efficient customer service.

IoT in your supply chain business model
April 22, 2016

Does Your Supply Chain Business Model Incorporate the Internet of Things?

When companies innovate, most focus on developing groundbreaking, new technologies or bringing products to market that address an emerging need or unique challenge. However, there’s room for innovation in companies’ business models, too. In fact, given the constant advances in technology today and our ever-competitive business landscape, companies can’t afford not to re-evaluate their business models.

Entitlement Management - Back to Simplicity
March 21, 2016

Entitlement: Back to Simplicity

When I ask people if they know what Entitlement Management Solutions (EMS) are all about, not many can easily answer. Only a handful of employees, usually because they’re part of a big company, are familiar with the ins and outs of EMS policy.

A Software Management Policy is Essential to Improve Purchasing
September 15, 2015

A Software Management Policy is Essential to Improve Purchasing

In my previous blog, I shed some light on the world of Entitlement Management and the Internet of Things (IoT), discussing how the two are deeply connected and have increasing uses and applications. There will be an estimated 26 billion active devices by the end of 2020, which equals billions of software applications being used.

In this blog, I will discuss a best practice scenario for purchasing software.

Entitlement Management Technology makes Internet of Things profitable
June 18, 2015

Entitlement Management Makes Internet of Things Profitable

The Internet of Things (IoT) is the network of physical objects or “things” that are embedded with electronics, software, sensors and connectivity to achieve greater value and service by exchanging data with the manufacturer, operator and/or other connected devices. Each thing is uniquely identifiable through its embedded computing system, but is also able to interoperate within the existing Internet infrastructure.

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