Marc Boschman

Global Director CRM eBusiness

Recent Posts

Brand Loyalty through Customer Intimicy

Brand Loyalty Through Customer Intimacy

Customer satisfaction, brand trust, brand attachment, customer and brand loyalty: whether you’re a marketing guru following the latest trends or not, you’ve most likely seen at least one of these terms appear on your screen recently.


Omnichannel Contact: More Than Just a Chat Function

In the retail industry, it’s hard to go 5 minutes without someone on the business side of things mentioning the word “omnichannel.” In this environment, omnichannel means exactly what one would expect: utilizing many different channels in the pursuit of getting your products into a consumer’s hands.

Product Knowledge 101: How a Strong Contact Center Can Boost Your Returns Management Operations

A major component of a successful business operation for both retailers and manufacturers lies within the returns process. As e-commerce orders continue to be shipped out at increasing rates day after day, it is important that your returns management processes are fully optimized to take on the brunt of whatever volume may come its way in the event of a product mishap – and a strong contact center will be instrumental to that process.

Customer Contact Center Information

The Customer Contact Center: More Than Just Answering Questions

Often when people think of the words “contact center” they immediately think of a bank of cubes, featuring people wearing headsets, lined up and answering calls, texts and e-mails from irate consumers looking for help with a particular product. From the business side, it’s often not seen as valuable work – more of a “have to have” requirement of doing business.

Well, those views couldn’t be more outdated.

ModusLink Wins a Gold Stevie in the 2017 Awards for Sales & Customer Service

We are excited to share the great news that ModusLink has been named the Gold Stevie® Award winner in the “Front-Line Customer Service Team of the Year – Business Services Industries” category of the 2017 Awards for Sales & Customer Service, the world’s top honors for customer service, contact center, business development and sales professionals. The awards were presented during a gala banquet on Friday, February 24 at Caesars Palace in Las Vegas, Nevada, with more than 650 executives from around the world in attendance.

Contact Center Conundrum: The Ins and Outs of Outsourcing

The contact center is a critical component to every business. After all, it is as close to a face-to-face interaction a customer will have with a company outside of an in-store purchase, and any poor experience could have your customer walking away for good. Despite the importance placed on the contact center, managers are constantly pressured to cut costs in this area.

The Start of a New Season

In my previous blog I shared some insight into my way of approaching contact centers from a soccer perspective. Let’s continue down that road by looking back at the past “season” and forward to the one that’s in front of us.

Our Contact Center on the Pitch

While many of you may be familiar with my blogs on contact centers; you are probably not familiar with my love for soccer. I’m a loyal supporter of FC Utrecht. The club was established in 1970 from a merger between Elinkwijk, DOS and Velox. It plays in the Dutch Eredivisie competition and every now and then plays European competitions.

You may be saying, “That’s great, but what does that has to do with his job as Global Director CRM Solutions at ModusLink?”

Contact Centers: Can I Have Ten Minutes of Your Time?

In a recent article, the Belgian Metrotime magazine claimed that on a weekly basis, a person spends around 10 minutes in contact with a contact center. While that is the average amount of time, it is much higher than I initially expected. That was until I broke the ten minutes down to all the different ways customers can be in touch with companies today. 

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