Packaging plays an important role in how consumers view products and brands. As you can imagine, a lot of resources go into making sure the package properly conveys the brand messaging. Time, effort, market research and testing are needed to correctly identify the right materials and color schemes to make today’s packaging an extension of the overall consumer experience.
For those of you who don’t know, ”Ahoj” means “Hello” in Czech, the native tongue of the Czech Republic. For the past 10 years at ModusLink, we’ve been lucky enough to say Ahoj to some very valued colleagues and customers.
Subscribe today and get the latest in Supply Chain, Logistics and eComm from our thought leaders