Though hard to believe, the holidays are nearly here, meaning we’re closing in on two of the biggest shopping days of the year: Black Friday and Cyber Monday.
Business to Business (B2B) e-commerce usability demands are shifting more and more towards those commonly found in Business to Consumer (B2C) situations. Although business portals that offer the possibility to directly place orders in a supplier’s ERP system have been around for a while, this basic functionality simply doesn’t fulfill a user’s demands. To be on par with what end users expect experience-wise, the rich B2C functionalities we see used these days should be leveraged in B2B engagements.
As e-commerce continues to dominate retail on a global scale, it comes as no surprise that this year’s Singles’ Day – China’s single biggest online shopping day of the year with over 300 million active online buyers – is slated to break the sales records that were previously set in 2015 where one in every twelve people in China purchased something from Tmall, Alibaba’s online retail website.
If you work in e-commerce or retail, it’s likely that one of the major themes you’ve heard this year has been the growth of the Chinese digital commerce market and how more is spent by consumers there than in the U.S.
No matter what system, challenge or client you’re dealing with, the right way to approach any problem is always from the perspective of your end users.
People often ask me, “how have you implemented this ‘gospel’ in your software development process?” “How do you overcome the traditional thinking in systems design?” Or “How do you guarantee that you implement features in your solution that bring the highest business benefits and best user experiences?”
Borders faded with the advent of the internet – and so did any hesitation to ordering products online instead of buying them in physical stores. These days a customer can purchase pretty much everything from any part of the civilized world and have it brought to their doorstep in only days’ time. But who profits most? And how can we keep up with the growth of e-Commerce worldwide?
At ModusLink, we like to fill in the gaps. We want to make sure that our clients are equipped with the right tools to offer their customers a flawless e-commerce experience. This means we have to have a strong understanding of their user experience and how it is affected by the optimization of the logistics process.
In previous blogs we wrote about the many opportunities in the Chinese market; these opportunities, however, also go hand in hand with at least as many challenges.
In today’s post, we’ll take a look at the differences between Tmall (domestic) and Tmall Global and help you determine which is right for your company.
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